What is Microsoft Dynamics?

Microsoft Dynamics 365 is a cloud-based enterprise resource planning (ERP) and customer relationship management (CRM) solution which empowers firms to integrate their data, processes and teams in a way that serves their customer’s needs and provides a platform for sustainable growth. 

This intelligent, unified system has strong integrations with the rest of the Microsoft stack, including Azure and Power Platform and provides customers with the tools they need to connect sales, marketing and operations functions for better decision making.  

Dynamics 365 Key Features

Integrates with rest of the Microsoft stack and other 3rd party solutions.

Unifies entire business in a single platform.

Built in analytics.

Highly customisable.

What can Microsoft Dynamics do?

Business Central

An all-in-one business management solution designed for SMBs. Allows customers to upgrade their legacy ERP or accounting solution into a single, unified platform to manage sales, operations, customer service and finance.


An adaptive selling solution which boosts productivity, helps your sales team build relationships, adapt to changes, and collaborate seamlessly.


This app combines the power of data and AI with its integrations into other Microsoft products such as Microsoft Teams, Dynamics 365 Sales, and more to seamlessly orchestrate a personalised journey across your touchpoints to earn loyalty, strengthen relationships and make faster, better decisions.


Enables real-time monitoring of financial operations, predict outcomes, and make data-driven decisions that drive business growth and agility. With a simple and intuitive user-interface that is personalised to roles and responsibilities, users are empowered to work from anywhere and anytime.

Supply Chain Management

Combines the power of predictive insights with a unified view of inventory, warehouse, manufacturing, service and logistics to enable better strategic decision making.


An omni-channel solution that unifies back-office, in-store, call center, and digital experiences and enables you to provide personalised customer engagements, boost employee productivity, optimise operations to reduce costs and drive supply chain efficiency and ultimately deliver brand loyalty, increased revenue and deliver better business outcomes.

Project Operations

Connects sales, resourcing, project management, and finance teams in a single application to win more deals, accelerate project delivery, and maximise profitability.

Human Resources

Centralise your customer’s workforce data with a scalable HR solution that integrates with Microsoft Teams and can be easily connected with existing and partner systems. Provide users with a self-service HR tool that simplifies benefits, compensation, leave/ absence, and training programmes and has embedded analytics to uncover valuable insights.

Why should I be selling Dynamics 365?

Unlock new revenue opportunities

Leverage the existing client base you have spent time and money acquiring and maximise the ROI by selling them additional products and services. 

Distinguish yourself from competitors

There are tonnes of partners selling Microsoft 365, by adding Dynamics 365 to your line card you can not only solve more of your customers problems, but you can offer them a more complete solution whilst also differentiating yourself in the market.


Microsoft 365 and Dynamics 365 are extremely compatible and integrating both can boost your customer’s productivity and efficiencies.  

Partner to Partner Opportunity

If you don’t have the ability to deliver a Dynamics 365 solution in-house, intY partners with some Dynamics Consultants that can do the delivery for you– you just need to find the opportunity!

Want to earn more margin from Microsoft?

Become a Microsoft Business Applications Solutions Designation Partner to earn extra Microsoft Incentives.

Earning a Microsoft Solutions Partner Designations for Business Applications is a great way to showcase your expertise in delivering Dynamics 365 Solutions to your customers, enabling you to differentiate yourself from competitors, enhance your capabilities and unlock new benefits such as Marketing resources, IURs and incentives.

Microsoft Business Applications Incentives FY24*

Incentive Structure1 Incentive Rates2
Core Incentive 4.75%
Global Strategic Product Accelerator Tier 1 5%
Global Strategic Product Accelerator Tier 2 10%
Customer Add Accelerator 3 20%

* Incentives correct at time of publishing August 2023

1 For product eligibility see the Product Addendum

2 Partners must hit $25K USD 12-month revenue threshold to qualify

3 Customer add definitions can be found on page 111 of the FY24 Microsoft Commercial Partner Incentives Guide

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