Microsoft Copilot will be available for enterprise customers on 1st November 2023. CSP availability will be announced in the coming months.


Digital debt, the sheer volume of data messages and meetings employees manage daily is affecting our ability to innovate and is impacting business. Microsoft’s Work Trend Index report uncovered that 64% of people struggle with having the time and energy to do their job. Those people are 3.5x more likely to struggle with innovation and strategic thinking. 

But there is a solution – AI can help us reclaim focus by reducing the time we spend on menial, repeatable tasks and freeing us more time for work that truly ignites our creativity and sparks joy. 

What is Microsoft Copilot?

Microsoft Copilot is a productivity tool that allows users to get the best of the Microsoft applications they use. It functions to accelerate skills gaps, broaden knowledge into new areas and provide a completely revolutionary approach to how to interact with each other in the workplace. 

Combining the power of large language models (LLMs) with Microsoft Graph data (your calendar, chats, documents, meetings, emails etc.) and Microsoft 365 apps, “your Copilot for work” transforms your words into the most powerful tool on the planet and unleashes your creativity.  

Save time, money and resources – all within Microsoft’s commitment to data security and privacy! 

What is the partner opportunity?

Copilot is a revolutionary next step in modern work and offers an exceptional opportunity for partners to embrace its capabilities for productivity and efficiency. It’s important that you, as a Microsoft partner, embrace these new advancements to ensure that you’re not getting left behind, even if it’s not an immediate next step for your customers.  

Customer retention and acquisition

AI is a hot topic in the industry right now, and customers are hearing a lot about the many improvements and cost savings it can provide.  

If you are not addressing AI with your customers, what’s stopping one of your competitors from doing so?  

Copilot presents partners with an opportunity to differentiate themselves. The steps you take to ready your customers or prospects for these latest advancements will allow them to reap the benefits of the new innovations in AI fully. 

Diversity and inclusion/accessibility

Microsoft is committed to making Copilot a tool that satisfies diverse user needs, including those with visual, auditory, or cognitive impairments. More than 1 billion people around the world live with a disability. Copilot offers a unique differentiator for partners to lead with accessibility, embed the technology to assist users with accessibility challenges and accelerate business growth. Accessible technologies such as Copilot can foster diversity, improve employee engagement, increase project efficiency, and drive business results. 

Revenue generation

Copilot offers the perfect opportunity for partners to generate new revenues. Not only does it allow you to accelerate your on-premises customers transition to the cloud using the value of Microsoft 365 and Copilot as a selling point, but it also enables you to upsell existing customers either reengaging previously approached customers using the market interest in AI and new product value or using the licensing prerequisites for Copilot as a reason to upgrade your Business Basic customers. This provides more opportunity for partners to offer margin-rich managed services wraps, and by purchasing more premium licenses, Solutions Designation or legacy competency partners will also benefit from increased incentives from Microsoft.  

Security, productivity and cost savings

Adopting Copilot technology within your business can help make you and your MSP business more efficient. 

Security Copilot (in Private Preview in October 2023) – Keeping up with the everchanging and growing need for cybersecurity defences remains a challenge for MSPs but Microsoft Security Copilot addresses this with an AI-enabled security system that simplifies complex problems and responds to them in real time, reducing the need for large, costly, expert security teams. 

Go-to-market strategy – Copilot offers ample opportunities to form the foundation of marketing and creative content that some MSPs with primarily technical backgrounds may find challenging. Partners can utilise Copilot’s capabilities to take products to market. There are endless opportunities to help partners develop more personalised customer experiences, for example, using Copilot in Dynamics 365. Copilot enables marketers to create targeted customer experiences and interactions informed by data-driven decision-making. With access to the natural language data discovery feature in Customer Insights, they can build confidence by validating and discovering customer insights for their marketing strategies. 

With great power comes great responsibility

AI is an exciting and powerful technology that can transform the way we work, but it can have implications for society if not used appropriately. 

Responsible AI is an approach to mitigate the potentially harmful effects of AI. It is designed to support individuals and organisations in developing, assessing and deploying AI systems in a safe, trustworthy and ethical way. It also means keeping people and their goals at the core of system design decisions and upholding values such as fairness, reliability and transparency. 

Microsoft has defined a set of principles to help identify and mitigate AI concerns that partners and customers alike can maintain when designing, building and using AI solutions. 


AI systems should treat all people fairly

Reliability and safety

AI systems should perform reliably and safely

Privacy and security

AI systems should be secure and respect privacy


AI systems should empower everyone and engage people


AI systems should be understandable


People should be accountable for AI systems

Fly higher than your competitors!

Our friendly experts are here to help. Get in touch to start reselling Microsoft Copilot. 


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