Build and maintain strong vendor relationships.
Disseminate market trends identifying product and vendors
Leadership and accountability for all marketing functions including communications, branding, design, marketing automation, digital marketing and editorial content.
Develop and execute a global marketing strategy to maximize brand awareness, growth and profitability.
Responsible for Vendor, Partner and Product data within the CRM. Establishing a deep understanding of customer journeys and customer lifetime value by channel and segment to shape future strategies.
Spearhead lead generation through digital, social, website, paid advertising, SEO, marketing automation, content marketing, PR, events, email, etc.
Create seamless and effective go-to-market plans for product launches and campaigns to generate revenue, foster customer loyalty, advocacy and attract new customers.
Responsible for the management of relevant market research, analysis, and planning to identify new business opportunities and potential threats.
Develop, manage and track ROI metrics.
Build, manage and mentor a highly skilled team.
Uphold and demonstrate the company’s core values.