Customer relationship management (CRM) is a core part of modern business for two major reasons. Firstly, churn (losing customers) puts consistent pressure on marketing and sales teams, requiring them to keep finding fresh prospects. Secondly, long-lasting customers are simply more valuable than their newer equivalents: they spend more, and are more receptive.
Enterprise resource planning (ERP), meanwhile, concerns the efficient management of vital business processes. The goal is to centralise the controls and data management to break down system blockages and ensure optimal performance — and the larger a business becomes, the more important it gets to make this a priority.
You might be wondering why these things are relevant here. Here’s the answer: as Microsoft’s business management suite, Dynamics 365 offers a rare mix of CRM and ERP functionality, encompassing numerous industry-leading tools — and with the scalable power of Azure cloud technology behind it, it’s a formidable set of tools that can benefit almost any type of business.