Let’s use the example of SQL Server. If a business has been running a business database for quite some time, there’s an excellent chance that it’s running on a n SQL Server. Even leaving aside the cloud benefits we just covered, that’s a major problem: numerous SQL Server instalments across the board are entering end-of-life support, meaning that they’re no longer being updated. Most notably is the Microsoft SQL Server 2008 end of support that happened in July 2019.
Some of the latest SQL Server versions will be supported for years to come, but this isn’t as significant as it sounds. Due to the inflexibility of operational infrastructure, most companies using SQL Server run outdated versions, in some instances the edition from 2005 still in common use. The older versions are not only lacking in functionality — they’re also highly insecure.
Could such companies upgrade to newer versions of SQL Server? Absolutely, but they really shouldn’t, because that would be needlessly fighting progress. Cloud storage is both the present and the future, and Microsoft is eager for customers to make the move to alleviate support demand, use resources more efficiently, and generally achieve better results.
This is why you should migrate them to Azure. It’s an easy sell if you have customers facing an end of life/support scenario and they’re already invested in the Microsoft ecosystem, whether making extensive use of Microsoft 365 or just looking for easy integration with business installations of Windows. It is also by far the best option if they are looking to move from a Microsoft SQL Server.