There is no shortage of ways for businesses to connect with new customers these days – LinkedIn, email marketing, advertising, PR – there are a whole plethora of tactics to choose from. However, I still, and always will favour the original networking platform – old-fashioned face-to-face connections.
Despite the constant beneficial developments in online communication, utilising trade shows well is still a key component to the success of any business, intY included. It’s no secret that trade shows take a significant amount of investment, so choosing the right one(s) to attend is crucial.
One of the most important trade shows for us at intY is Microsoft Inspire, which takes place July 15th-19th this year in Las Vegas. The exhibition is spread over five days and is one of the best places to meet new and existing business contacts.
We’ve had such great success at Microsoft Inspire in previous years, that I was featured in this year’s ‘why attend Microsoft Inspire’ video.