Be an exhibitionist! Why we take advantage of exhibiting at trade shows

It’s also a great place to meet new potential partners, more than 18,000 people attend Microsoft Inspire each year, with a lot looking to find new suppliers. A great way to entice these potential partners and make your business stand out against your competitors is to come up with exciting and fun ways of getting people to your stand, then your sales team can step in and promote your products and business to them.

We use Microsoft Inspire as a base to meet our international CSP partners, as it’s difficult for our sales team to go to different countries every week to meet their contacts, so Inspire is a great show for them to solidify those relationships.

People attending the show as guests aren’t the only ones who can bring you new business, it may be that other exhibitors are interested in striking up a business partnership, so be sure to familiarise yourself with the exhibitors at the show because there could be great connections for you to make. Microsoft encourages partner-to-partner relationships and Inspire is the best place to make this happen.

Another advantage of exhibiting, especially at a key trade show, is the opportunity to give or attend seminars. Hosting your own seminar showcases you, and by extension, your business, as an authoritative voice in the industry. It can also help increase footfall to your stand for the rest of the show. Attending seminars allows you and your team to stay up to date on what’s happening in the sector you work in and meet influential people in your space. We can’t wait to learn more about Data, AI and digital transformation at this year’s Inspire seminars.

Exhibiting at shows is a great way to get your brand noticed in your industry. As a global Microsoft CSP Indirect Provider, we want to showcase our services and brand to the CSP community and having an amazing stand with your logo displayed high for all to see is the perfect way to do this.